Florida Housing Market Update – August 2025

August 18, 2025•3 min read

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(aka: The Market Finally Took a Chill Pill)

If you’ve been following the Florida housing market the last few years, you probably felt like you were standing too close to a bonfire. 🔥 Prices climbing, inventory scarce, bidding wars that felt like a blood sport—it was exhausting.

Well, here’s some good news: the fire has cooled. Florida’s market isn’t snoozing on the couch, but it has definitely stopped sprinting. Let’s break down what’s happening, why it matters, and how move-up buyers, downsizers, and investors can finally breathe again.

The Quick Snapshot (a.k.a. Numbers Without the Jargon)

Median Home Price: $412,000 statewide (down about 3.5% from last year). Zillow shows an average value of $382,136, nearly a 5% dip.
Inventory: Up 24% year-over-year. Translation? More houses, less pressure.
Days on Market: Homes are taking about 53 days to go under contract. That’s basically a lifetime compared to 2021 when homes were gone in a weekend.
Under List Sales: Nearly 74% of homes are closing under list price right now. Yes—you read that right.
Mortgage Rates: 30-year fixed is hovering around 6.56%–6.66%, 15-year is closer to 5.8%. WSJ called this the lowest point of 2025 so far.

So no, this isn’t the “perfect storm” crash some headlines are hoping for. It’s more like a warm breeze—finally manageable.

Local Flavor – Naples as a Case Study

Take Naples. Median price? Holding steady at $590,000. But here’s the kicker: homes are sitting for over 100 days. Buyers are slower, choosier, and not panicking.

And yet… pending sales are up 6.1%. What does that tell you? People are still moving forward—they’re just doing it thoughtfully instead of frantically.

That’s the vibe across much of Florida right now: calmer, more deliberate.

What This Means for Move-Up Buyers

If you’ve been wanting more space, a pool, or maybe that home office that doesn’t double as your laundry room—this is your opening.

More inventory means you don’t have to settle for the one house everyone else is fighting over.
Sellers are negotiating again (remember those days?).
You can time your move with less stress, instead of packing boxes like you’re on an HGTV speed challenge.

What This Means for Move-Down Sellers

If you’re looking around at five empty bedrooms and thinking, “Why am I paying to air-condition all this square footage?”—downsizing is finally back on the table.

Yes, prices dipped slightly, but you likely still have strong equity. Pair that with buyers who are still active (just smarter), and you’ve got options.

The big win? You can list without feeling like you’re tossing your home into a frenzied auction.

Investors, Here’s Your Angle

Florida has always been an investor magnet—tourism, population growth, rental demand. That hasn’t changed.

What has changed?

Homes are sitting longer = better negotiating leverage.
Prices softening = more attractive entry points.
Long-term rental demand = still solid, especially in metro areas and along the coasts.

The frenzy is gone, which means you can be strategic, not reactionary. Smart investors love that.

The Big Picture (Take a Deep Breath)

Yes, prices are shifting. Yes, rates are higher than the pandemic lows. But that’s not chaos—it’s balance.

This market is no longer “blink and you’ll miss it.” It’s “pause, consider your goals, and make a move that feels right.”

And that’s where I come in. My job isn’t to predict headlines—it’s to help you make the smartest move for your life right now, whether that’s buying bigger, selling smaller, or picking up an investment property.